The ROI of Custom Merchandise: Stats That Prove it Works

In a world dominated by digital noise and fleeting impressions, custom merchandise cuts through the clutter with staying power. It’s not just a feel-good marketing tactic — it’s a proven strategy that delivers measurable ROI. Whether you're a startup trying to make your mark or an established brand looking to boost visibility, custom-branded products are more than just giveaways — they’re powerful tools of influence. 

At EverythingBranded, we know firsthand how impactful promotional products can be. But don’t just take our word for it. Let the numbers do the talking. 

Branded Merchandise Gets Used — A Lot 

83% of people say they keep promotional products for over a year. That’s a full 12 months (or more) of brand exposure for the cost of a single item. Compare that with the average shelf life of a digital ad — a few seconds at most — and it’s clear which channel gives you more for your money. 

It Creates Real Brand Recall 

According to a study by the Advertising Specialty Institute (ASI), 85% of people remembered the advertiser who gave them a promotional item. That’s nearly 3X more effective than print or digital advertising. Branded merchandise literally puts your logo into the hands — and minds — of your audience. 

The Cost Per Impression (CPI) Is Incredibly Low 

Promotional products have one of the lowest CPIs in the marketing world. Items like pens, mugs, and tote bags can cost as little as $0.005 per impression. To put that in perspective, digital advertising can cost upwards of $1–2 per click. With custom merchandise, you’re paying a fraction of the cost for repeated visibility — often thousands of times over. 

Consumers Love Brands That Give 

82% of people have a more favorable impression of a brand after receiving a promotional product. Custom merchandise builds goodwill, trust, and positive brand association — essential ingredients for long-term customer loyalty. 

It Drives Action 

Promotional products don’t just build awareness — they convert. One study found that 79% of people are more likely to do business with a brand after receiving a branded item. Whether it’s visiting a website, making a purchase, or sharing a referral, branded merchandise moves the needle. 

It Works Across Every Industry 

From tech startups to non-profits, hospitality to education — branded merchandise works. Whether you're handing out custom water bottles at a trade show, gifting branded hoodies to employees, or sending out thank-you kits to new clients, the return is consistent: more visibility, more engagement, and more conversions. 

It Supports Long-Term Campaigns and Seasonal Strategies 

Unlike digital ads that disappear when the budget stops, custom merchandise can extend the life of your campaigns. Branded items tied to seasonal launches, product rollouts, or annual events keep your message alive long after the campaign ends. Whether it’s a holiday-themed giveaway or merch for a limited-time promotion, physical products provide an ongoing reminder of your brand’s presence and values. 

It Enhances Customer Onboarding and Retention 

Sending branded merchandise to new customers as part of their onboarding experience helps reinforce trust and starts the relationship on a high note. A welcome pack with useful, high-quality items can turn a transactional moment into a memorable one. Retention-focused swag — like thank-you gifts, loyalty rewards, or anniversary surprises — helps foster long-term engagement and brand advocacy. 

It’s a Sales Enablement Power Tool 

Sales teams are increasingly using custom merchandise to warm up cold leads and re-engage dormant ones. A small, well-chosen branded gift can cut through inbox fatigue and open the door to meaningful conversations. When paired with follow-up emails or demo offers, merchandise turns passive prospects into active opportunities — and shows potential clients that your brand goes the extra mile. 

It Scales With Your Business 

One of the biggest advantages of custom merchandise is its flexibility. Whether you’re targeting 20 VIP clients or 2,000 event attendees, branded products scale to fit your goals and budget. Startups can create buzz with smaller runs of trendy items, while established enterprises can roll out nationwide campaigns with ease. With the right strategy, merchandise can grow with you — delivering returns at every stage of the journey. 

Branded Drinkware Delivers Daily Visibility 

Custom mugs, tumblers, and water bottles aren’t just popular — they’re used daily. Whether it’s a morning coffee or a gym water break, branded drinkware keeps your logo in sight and in use. Studies show that drinkware generates thousands of impressions over its lifetime, making it one of the most effective promotional products for long-term exposure. It’s a smart choice for both B2B gifting and event giveaways. 

Tech Accessories That Plug You Into Your Audience 

Branded tech gear like wireless chargers, USB drives, and phone stands offer both practicality and staying power. These high-use items integrate seamlessly into daily routines, keeping your brand top of mind in home offices, meeting rooms, and on-the-go. With remote work on the rise, tech accessories have become one of the most in-demand swag categories — ideal for client kits, welcome packs, and influencer collaborations. 

Ready to Boost Your Brand? 

At EverythingBranded, we specialize in helping businesses turn everyday products into lasting brand experiences. With thousands of items to choose from — and expert support at every step — we make it easy to maximize your marketing ROI.