Home / Blog / Marketing & branding / How Christmas Giveaways can Benefit your Marketing Strategy
22nd December 2022 in Marketing & branding
Christmas is just around the corner, which means it's time to start planning your holiday marketing strategy. The holidays are a great way to boost your brand awareness and customer loyalty—but only if you do it right! In this blog post, we'll show you how customized giveaways can benefit your marketing efforts.
If you're like most businesses, your marketing strategy is focused on branding. Branding is the art of promoting your business in a way that makes people remember it and have a positive association with it.
One great way to build brand awareness is through giveaways. Customers are more likely to remember your company if they receive something unique from you. In fact, according to research from Marketing Charts, 52% of consumers say they will buy from a brand again after receiving a gift or discount! Giving away incentives builds loyalty because customers associate your brand with positive feelings such as generosity and goodwill—and these feelings can be surprisingly long-lasting (especially if the incentive was something amazing).
• You'll create a stronger relationship with your customers.
• They'll be more likely to buy from you again.
• They'll recommend you to their friends and family.
Goodwill marketing is exactly what it sounds like. It's when you give away free products to customers in exchange for their contact information, and then send them emails or mailings with offers of more free stuff like a custom pen. This can be done at any time of year, but it's especially effective during the holiday season because it makes people feel good about supporting your brand. And since so many people are feeling generous this time of year, giving away a few hundred pens or mugs might just be the thing that gets you a little extra business next year!
I know what you're thinking: "What if I don't want to give away all my goods?" Well, there are plenty of other ways to do goodwill marketing without spending much money on giveaways. You could use social media ads (like Facebook ads) as a way to introduce yourself and ask people questions about what they're looking for in terms of products from your company. Once you have some solid leads on potential sales prospects, follow up with personalized emails explaining why those specific individuals would benefit from buying from you rather than going elsewhere for similar goods at higher prices.
The holidays are just around the corner, so why not take this opportunity to boost your marketing and brand awareness? The holiday season is a great time to give away promotional products. Customized products are an excellent way to get your name out there like a custom t-shirt, especially if you’re running a small business. Not only can they help you build brand awareness, but they also serve as an inexpensive way for customers to show their appreciation for your business.
We hope that this article has been able to give you some ideas on how to use Christmas giveaways in your marketing strategy. With a little creativity, you can make sure that your brand is well-represented while also rewarding loyal customers and creating goodwill with the community.
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