Promotional notepads and branded notebooks are an excellent low cost product to accompany any kind of marketing campaign. Useful in all areas of industry, from a journalist's pad to a salesperson's contact sheet, there are not many industries where promotional notepads won't be useful.
Top reasons to use branded notebooks!
The advantages of having a good marketing strategy goes without saying. It's crucial to consider all options, after all, every little helps! All promotional products should form a significant part of your overall plan, and one of the most popular giveaways are notebooks and journals. Branded notebooks can be one of your most reliable weapons in the battle to gain more customers. So, if you're wondering if you should invest in them, here are some great benefits they offer.
1. Promotional notebooks increase brand recognition
Every promotional product should make customers think positively about your brand. However, it's even more beneficial to hand out items that are useful. Everyone has at least one notebook at home or in the office with many people using them on a regular daily basis. This means if you can expose these potential customers to your brand enough, they'll start to trust you and your company.
So, becoming a part of someone's daily routine is essential, after all, sticking to things we know is deeply rooted in human nature and you want to be the thing your customers know well. That way, they will remain devoted to you.
2. Notebooks are an affordable and cost-effective strategy
A4 and A5 branded notebooks are very affordable and don't cost much when ordered in bulk and with a high perceived value due to their luxury feel recipients are bound to be more inclined to accept and use your products and services.
3. Printed notebooks are cost-effective corporate gifts
Corporate branded notebooks are perfect for handing out at conferences, exhibitions, trade shows and other company or business events, thus enabling you to reach a wide audience. Available in a huge range of colours, styles and finishes, these popular company giveaways allow you to not only mirror your brand, but really stand out wherever they go.
Distinctive leather notebooks make excellent business gifts for a reason. They look expensive, so people will hold on to them and due to the quality, they will think highly of you and consider your brand to be exclusive, which ultimately will do wonders for your image.
4. Promotional notebooks increase customer loyalty to your brand
Everybody loves free merchandise! What's more, by giving your customers something that looks expensive such as a casebound notebook, you'll create a personal relationship with them. The repeated exposure to your logo and message will only go to strengthen your brand identity and the association between that and the products and services you offer.
5. Notebooks are like business cards, but significantly better!
When compared to traditional products such as printed notepads or branded post-it notes, notebooks and journals are proven to be much more effective. It's harder to discard a notebook than a business card! A business card can be easily lost or misplaced, while a professional leather-look notebook with an eye-catching design will be a trusted companion to most people.