Keep It Cool: Promotional Branded Fans & Coolers That Clients Actually Want

When summer hits, outdoor events and scorching temps bring the perfect opportunity to turn up the brand visibility while turning down the heat. Branded fans and promotional coolers aren’t just handy – they’re some of the most desirable summer promotional items out there. Whether you're kitting out a team, filling a festival goody bag, or sending swag to customers, these items are cost-effective, practical, and cool in every sense of the word. 

Why Promotional Fans and Coolers Work 

Branded fans and coolers offer that rare combo: high usability and long-term visibility. Think about it, no one throws away a mini cooler or hand fan in the middle of a heatwave. These items get reused at the beach, at BBQs, on camping trips, at sporting events, and even just on hot commutes. That means your logo stays front and centre, not just for one event, but again and again. 

According to a PPAI study, 85% of people keep promotional products that are useful, and custom coolers and drinkware are kept for 12+ months on average, that’s over 365 days of brand exposure from one giveaway. 

Fan Favorites: Cool, Compact, and Customizable 

Branded fans come in loads of styles that suit different audiences and event types: 

• Foldable nylon hand fans: Lightweight, compact, and perfect for festivals, school fairs, and trade events. 
• Battery-operated mini fans: Popular with the travel and commuter crowd. Great for corporate gifting during summer months. 
• Paper paddle fans: Ideal for outdoor weddings, charity events, or anything with a vintage or charming aesthetic. 

These are perfect for branding in bold colors and work well with catchy taglines, event dates, or QR codes for extra engagement. Prices start from as little as $0.67 per unit in bulk orders, making them one of the most cost-effective summer giveaways out there. 

Promotional Coolers That Deliver 

Forget boring lunch bags. Promotional cooler bags now come in a range of high-impact styles and sizes: 

• Zippered six-pack coolers for drinks at the beach or festivals 
• Insulated backpacks for day-trippers and festivalgoers 
• Rolling cooler totes for family picnics and event giveaways 
• Lunchbox-style coolers perfect for employee gifts or client thank-yous 

Example: A branded insulated six-can cooler from EverythingBranded can start at under $2.00 per unit with single-color printing. 

According to ASI Central, drinkware and cooler products generate 1,400+ impressions over their lifetime, making them one of the best-performing promotional items for brand recall. 

Industries That Benefit Most from Branded Summer Merch 

These products aren’t just for festivals or freebies, they work well across a huge range of industries: 

Food & Drink: Breweries, cafes, and drinks brands can create practical merch that’s totally on-brand (think Coca-Cola-style rolling coolers or summer drink kits). 

Outdoor & Adventure: Camping brands, nature charities, and sports teams benefit from gear that suits their audiences. 

Education: Schools and universities often give out welcome packs or open day kits, and coolers are perfect. 

Corporate/HR: Staff summer gifts or team-building events can benefit from branded picnic kits or desk fans. 

Healthcare/Public Sector: Use them to promote hydration and health during heatwaves, ideal for local councils or NHS campaigns. 

These are also great for event sponsors looking to make a splash while staying useful and on-message. 

Real-Life Campaign Inspiration 

Big brands know the power of coolers and fans. For instance, Coca-Cola frequently uses branded coolers in their summer promotions and giveaways. Their campaign with custom rolling coolers at tailgate events boosted social media engagement and led to a 24% rise in brand recall, according to ASI Central. 

Even smaller companies can take this approach—think custom picnic sets as loyalty rewards, or branded fan giveaways tied to social sharing competitions. 

Keep It Branded (and Budget-Friendly) 

All of our branded fans and promotional coolers can be customized to your exact specifications—your logo, brand colors, slogan, or even QR codes can be added. Just remember: 

One-color printing is cheaper and often the most impactful 

Larger orders = lower cost per unit 

Bright colors + useful design = long-term retention 

Example: Want 250 branded hand fans with your logo? You could pay just $0.35 per unit, depending on design and turnaround. 

Why Fans & Coolers Are Summer's Go-To Giveaway 

If you’re gearing up for an outdoor event, trade show, or summer marketing campaign, you need merch that’s equal parts eye-catching and genuinely useful. That’s where promotional hand fans and branded coolers come in—they're the kind of items people are glad to receive and actually want to hang onto. 

These products aren’t just practical—they’re also versatile. Whether you’re looking for festival merchandise, affordable branded items for a charity event, or custom outdoor gear for a company picnic, they tick every box. Branded coolers are perfect for keeping snacks and drinks chilled at the beach, while promotional hand fans are a must-have at stuffy venues or summer fairs. 

They make excellent summer giveaways and are ideal for businesses looking to boost visibility without blowing the budget. Add your logo, choose colors that reflect your brand, and you’ve got long-lasting event merchandise that keeps your name front and center. 

From trade show swag to logo printed gifts and festival swag, these items can work across all sorts of industries—from drinks brands and travel companies to health and wellness, fitness, and even education. Basically, if you’re hosting or showing up  anywhere under the sun, these are a smart, memorable pick. 

So, whether you're searching for promotional items for summer, outdoor event merch, or just a practical way to get seen, fans and coolers have you covered. 

Need Help Choosing Your Fan? 

At EverythingBranded, we know how to help you stay chill and on-brand. Whether you're after affordable fans, deluxe cooler bags, or a full event pack, our team can guide you through product ideas, artwork tweaks, and volume discounts to get you more for your money. 

Let’s make your summer promo campaign one they won’t forget.