Branded Merchandise Trends for 2025 Festivals: What’s Hot Right Now

Quick Overview

Festivals in 2025 are driving fresh trends in branded merchandise. From sustainable materials to unique, limited-edition items, event merchandise is becoming more creative and customer-focused. This blog dives into what’s hot right now and how brands can leverage these trends to stand out. We also explore how experiential marketing and personalization are changing the way attendees connect with brands. Stay on top of what’s trending to make your next event unforgettable.

Festival season 2025 is bursting with energy, and brands are going big. Whether you're showing up at a local food truck rally or sponsoring a major music weekender, your merch needs to do more than just sit in a tote bag, it needs to spark joy, turn heads, and align with what today’s festivalgoers actually care about. 

So, what’s trending this year in the world of branded festival merch?  

Here are the top 6 themes, and how to use them to your brand’s advantage: 

1. Sustainable is Still Cool – and It Pays Off 

Eco-conscious branding isn't a phase. In fact, 46% of consumers say they have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly, according to ASI's Global Ad Impressions Study. 

Festivalgoers are actively seeking out items that align with their values. So, if you're still handing out throwaway plastic freebies—it's time to level up. 

Top 5 Sustainable Festival Must-Haves: 

• Biodegradable Sunglasses – Stylish and compostable? That's a win. 

• Bamboo Fans – Practical, light, and better for the planet. 

• Aluminum Water Bottles – Reusable, durable, and high-impact. 

• Organic Cotton Tote Bags – A staple with serious staying power. 

• Recycled Fabric Bucket Hats – Nostalgic and ethical. 

Brands like Patagonia and Ben & Jerry’s have paved the way by aligning themselves with sustainability in their merch strategies—earning major loyalty among younger audiences. 

2. Retro is In – and It’s Working 

From Y2K revivals to 90s ravecore, nostalgia is the latest trend, and it's selling fast. Branded hoodies in vintage washes, pastel tie-dye bandanas, and retro-style trucker caps are becoming staples in the merch tent. 

According to WGSN, the global authority on trend forecasting, “dopamine dressing” is driving demand for feel-good, memory-linked fashion. Brands that lean into throwback aesthetics—like soda brands, indie breweries, or alternative energy companies—can tap into this trend for high visibility and high fun. 

3. Hydration is Cool (Literally) 

We’re sweating through record-breaking summers, and hydration is now a lifestyle—not just a health tip. At festivals, people are carrying reusable bottles, hydration packs, and even collapsible cups that clip to belt loops. 

According to the Mayo Clinic, most people need about 3 liters of water per day, and more during heat or physical activity—hello, dancing all day in the sun! Branded water bottles and hydration gear are a smart pick for: 

• Wellness and fitness brands 

• Outdoor and adventure companies 

• Any business targeting health-conscious Gen Zers 

4. Wearable Tech - Part of the Experience 

Festivalgoers want to experience your brand, not just see it. Light-up bracelets, Bluetooth speakers, and QR-enabled wristbands that unlock exclusive content or discounts are making merch smarter. 

This trend ties into the rise of experiential marketing—where promotional products become interactive tools, not just giveaways. 

Want in? Try: 

• LED fans with logo patterns 

• Wristbands that have the ability to sync for music sponsors 

• NFC tags that link to playlists, brand pages, or exclusive content 

5. Custom Kits Are the New VIP Swag 

Pre-packed survival kits are making a comeback—but with a 2025 twist. Think branded lip balm, eco sunscreen, electrolyte tablets, biodegradable wet wipes, and mini mints—all bundled in a reusable tote or dry bag. 

These are perfect for: 

• Tech and start-up brands at wellness events 

• Beverage companies hosting sampling booths 

• Food trucks or drink vendors giving away “hydration stations” 

These kits are perceived as high-value, thoughtful, and useful, making them the perfect way to leave a lasting impression. 

6. Artsy is Edgy – Let Us Do the Art For You  

People want designs they’ll actually wear post-festival—so it needs to be stylish, playful, and scroll-stopping. But don’t worry, you don’t need an in-house design team to pull this off. 

At EverythingBranded, we specialize in creating ready-to-print, custom artwork that fits your brand’s voice and goals. Whether it’s graphics, or bold typographic slogans, we’ll work with you to design something worthy of your crowd. 

Why Everything Branded? 

We’re your summer merch partner. From fast turnarounds and expert in-house designers to USA-made and eco-friendly product options, we’re built to help brands like your own festival season. 

•  Sustainable product range 

• American-made merchandise available 

• Artwork support and mockups 

• Bulk pricing and express delivery 

• Trusted by thousands of brands nationwide 

Let’s Get You ‘Merched’ Up for Summer  

Festival merch in 2025 isn’t about handing out pens and hoping for the best. It’s about aligning with what people care about—sustainability, nostalgia, experience, and style—and making your brand part of the vibe. 

Explore our summer-ready festival merch now or get in touch with our team to create your own custom kits, hydration gear, apparel, and more.