Best Christmas Swag for Gyms and Fitness Studios

The holidays are the perfect time of year for gyms and fitness studios to connect with members, celebrate wins, and build real community. Whether you're planning a holiday challenge, a member appreciation event, or just want to end the year on a high note, the right swag can make a big impact. 

Here’s a friendly, practical guide to the best Christmas swag for gyms and fitness studios, useful, high-quality items your members will actually love and use. 

1. Branded Shaker Bottles 

An easy win for any fitness business. Everyone uses shakers, for protein, electrolytes, pre-workout, or meal replacements. A high-quality shaker with your branding stays in rotation for years. 

Why members love them: 

• Daily use 

• Spill-proof and gym-bag friendly 

• Works for every training style 

Perfect for welcome gifts, holiday promotions, and fitness challenges. 

2. Custom Water Bottles 

A nice upgrade from standard shakers. Stainless steel bottles and insulated tumblers are huge right now, especially in winter. 

Why they’re a hit: 

• Keep drinks hot or cold 

• Look premium 

• Make great holiday gifts 

Great for boutique studios, spin studios, and gyms that want a polished look. 

3. Branded Gym Towels 

Gym towels are one of the most practical pieces of swag you can offer. They’re easy to brand, easy to store, and your members bring them every time they work out. 

Why they work: 

• Always needed 

• Hygienic and personal 

• Helps reinforce your brand on the gym floor 

A simple win for every type of fitness business. 

4. Resistance Bands 

Compact, lightweight, and great for all fitness levels, resistance bands make strong holiday giveaways without blowing your budget. 

Why members like them: 

• Versatile 

• Great for home workouts and holiday travel 

• Easy to brand 

Ideal for holiday challenges, new-year prep, and trainer-led programs. 

5. Hoodies, Long-Sleeve Tees, and Warm Apparel 

Holiday swag doesn’t get better than branded hoodies or long-sleeve shirts. Members love apparel that feels soft, comfy, and wearable outside the gym. 

Why apparel is worth the investment: 

• Creates community and team spirit 

• High perceived value 

• Fantastic social media visibility 

Great for VIP members, coaches, or year-end challenges. 

6. Custom Drawstring Bags 

Simple, cost-effective, and functional. Drawstring bags are perfect for carrying shoes, gloves, towels, or post-workout essentials. 

Why they’re popular: 

• Light and practical 

• Easy to hand out in bulk 

• Great branding space 

Perfect for membership drives and holiday events. 

7. Yoga Mats and Fitness Mats 

If your business includes yoga, Pilates, or stretching-focused classes, branded mats feel thoughtful and elevated. 

Why members appreciate them: 

• High-use item 

• Great for at-home sessions 

• Makes holiday gifting feel premium 

A standout option for studios looking to offer something special. 

8. Hygiene Kits and Hand Sanitiser 

Practical, appreciated, and relevant, especially during cold and flu season. Hygiene kits can include branded wipes, sanitizer sprays, and hand gels. 

Why they work: 

• Low-cost but useful 

• Easy to hand out at the front desk 

• Encourages a clean environment in winter months 

Add these into welcome packs or holiday giveaways. 

9. Fitness Journals and Goal-Setting Notebooks 

January is goal-setting season. Giving your members a branded fitness journal sets them up for success, and keeps your brand in front of them every day. 

Why they’re effective: 

• Supports member accountability 

• Pairs perfectly with new-year programs 

• Adds real value to any challenge or membership plan 

Great for personal training studios and wellness centers. 

10. Holiday Gift Bundles 

If you want your swag to feel extra thoughtful, bundle a few items together. It looks premium, feels intentional, and makes gifting easy. 

Popular bundles include: 

• Shaker, towel and resistance bands 

• Hoodie and insulated bottle 

• Drawstring bag, fitness journal and pen 

Bundles make great prizes, membership perks, and end of the year thank-you gifts. 

Why Holiday Swag Matters for Gyms 

Christmas swag isn’t just a fun extra, it helps you: 

• Strengthen member loyalty 

• Increase retention through winter 

• Boost referrals and social engagement 

• Build a stronger sense of community 

• Promote your brand inside and outside the gym 

A small investment can support your business long after the holidays are over. 

Create Your Holiday Swag with Everything Branded 

At EverythingBranded, we help gyms and fitness studios across the USA create high-quality branded merch that members want. From shakers and apparel to journals and mats, we offer thousands of customizable products with fast turnaround and expert support. 

If you want to create a Christmas swag collection that feels unique to your gym, our team is here to help you make it happen. 

Explore the full range today and get your holiday promo planning started.