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20th August 2022 in Sport & fitness
Sports is big business. There’s no getting round the fact that our greatest pastimes are also our greatest marketing opportunities. So many people are regularly involved in some form of amateur or professional sport, whether as a participant, player, or spectator - so that means a huge number of potential customers.
You could be a sports arena or other venue, a club, a gym, a sports team, a sports equipment business or store, a school or college sports society, a community venture or an informal group of friends who regularly meet to play in the park. Whatever your involvement in sports, marketing using promotional sporting products is a highly effective way to spread the word. Products with your logo, emblem or messaging printed on them are going to be eye-catching and raise brand awareness, and it doesn’t matter whether the items are practical or just for fun.
It doesn’t matter which sport, either. It could be any of our top five – football, baseball, basketball, ice hockey or soccer. It could be any of the other sports played up and down our land – golf, tennis, motorsports, boxing etc. Every sport we play, or watch has necessary equipment or accessories and a lot of associated merchandise, which presents a lot of possible logo visibility. So, from customizable sports balls to fun items for fans like thundersticks all the way through to actual gameplay baseballs or personalized sports kits, there are literally hundreds of promotional sports items which can be branded – and that’s a big win for your business or organization already!
There is so much marketing going on around sports - whether at actual events, or through TV and in the press, on billboards and via the hundreds of bits of merchandise we see each week when we’re out and about (trainers at the gym, bags in the mall etc). It’s a vast market and you should definitely look to get your brand into it.
There are actually hundreds of promotional sporting products which are suitable for any business or organization even remotely connected to sport to use to market themselves. Even the small local team will see an upwards trend after printing their logo on promo sports merch or accessories.
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