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Home /  Blog / Days of the year / Super Bowl Promo Products: A Winning Strategy to Boost Brand Awareness and Engagement

Super Bowl Promo Products: A Winning Strategy to Boost Brand Awareness and Engagement

21st November 2023 in Days of the year

The most anticipated sporting event of the year, the Super Bowl, brought in an average viewership of 115.1 million when the Kansas Chiefs took victory over the Philadelphia Eagles in February. With viewership numbers as high as they are it’s no surprise so many businesses pounce on the chance to get their brand out there and into the eyeline of potential customers.

But how do you get your brand out there? Well, it’s simple really, especially with the help of promotional merchandise.

Promotional merchandise, also called ‘swag’, are everyday items branded with a business or organization’s logo or custom design based on an event or campaign and are a quick and affordable way to reach a new audience.

From pens and water bottles to bags and keychains you can brand almost anything and just to prove our point here are 5 promotional products to turn your Super Bowl marketing strategy into a winning one.

1. Filmore Fleece Blanket

Made from soft polyester fleece, this personalized blanket is ideal for keeping warm for the big game or hosting a tailgating event filled with delicious food. Available in 8 different colors with a silk-screen print of your choice, this branded blanket is perfect for those who are looking to impress potential customers during and after the Super Bowl.

2. Rally Towel

Encourage team spirit with our 100% cotton terry cloth rally towels! A brilliant option for those who want to truly get into the sporting spirit, these rally towels allow for a large front and central silk-screen imprint for maximum brand exposure. Not to mention they can also be easily shipped across country so whether you’re heading to Vegas for a front-row seat or just want to spread the love you can be sure to create meaningful impressions.

3. Clear Drawstring Backpack

Help create a safe sporting environment with our clear drawstring backpack. Made from transparent PVC, this 12” x 15” backpack is ideal for events where security is key. Available in 5 varying accent colors from royal blue to forest green alongside a one-color imprint of your choice create a true walking representation of your brand this February.

4. Wireless Mini Cylinder Speaker

Get the party started this Super Bowl weekend with our wireless mini-cylinder speaker. Bluetooth enabled this portable speaker makes the perfect game day accessory for tailgates, parties and more helping create a fun, sporting atmosphere. With the option for a silk-screen or digitbrite print on the top of the speaker itself this stylish promo product is sure to become a keepsake recipients cherish for years to come.

5. Football Shaped Stress Reliever

Go long with our football-shaped stress reliever! A brilliant novelty promotional product to help ease nerves and game day stress, this squishy 3D foam football is perfect for all ages. Available in 10 different colors with the option for a pad-printed design of your choice score a promotional touchdown when you invest in this one-of-a-kind promo product.

So, now that you know the impact of Super Bowl promotional products and how you can utilize them to create a winning strategy why not browse the rest of our range?

If you’d rather get directly in touch with us to make your Super Bowl dreams come true contact us here.

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