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Home /  Blog / Drinkware & mugs / Plastic vs Metal: Which Custom Water Bottle is Right for Your Brand?

Plastic vs Metal: Which Custom Water Bottle is Right for Your Brand?

Date posted: 25th April 2025 in Drinkware & mugs

Last updated: 23rd April 2025

In a world increasingly focused on sustainability, health, and branding, custom water bottles have become a powerful promotional product. But when it comes to choosing the right material for your branded bottles, many businesses find themselves weighing two popular options: plastic and metal. So, which is better for your brand? At EverythingBranded, we’re breaking down the pros and cons to help you make the best choice for your marketing goals. 

Plastic Water Bottles: Lightweight and Budget-Friendly 

Why Choose Plastic? 

Plastic bottles remain a popular choice for many brands because they’re cost-effective, lightweight, and versatile. If you’re planning a large-scale giveaway, attending a trade show, or simply need an affordable way to increase brand exposure, plastic water bottles may be the way to go. 

Pros: 

  • Affordability: Ideal for bulk orders, making them perfect for events or campaigns with tight budgets. 
     

  • Lightweight: Easy to transport and convenient for on-the-go use. 
     

  • Design Flexibility: Available in a wide range of colors, shapes, and sizes to match your brand's personality. 
     

  • Quick Production Time: Great for last-minute promotions or fast turnarounds. 
     

Considerations: 

  • Perceived Value: Plastic bottles can feel less premium compared to metal options. 
     

  • Environmental Concerns: While many are now made from recyclable or BPA-free materials, they can still carry a disposable image if not positioned correctly. 
     

Metal Water Bottles: Durable and Premium 

Why Choose Metal? 

Metal bottles—typically stainless steel or aluminum—offer a sleek, high-end feel that aligns well with eco-conscious and professional branding. These bottles are built to last, making them a great choice if you're looking to make a long-term impression. 

Pros: 

  • Durability: Resistant to wear and tear, ensuring your branding lasts longer. 
     

  • Insulating Properties: Many metal bottles offer double-walled insulation, keeping drinks hot or cold for hours. 
     

  • Eco Appeal: Reinforces your brand’s commitment to sustainability and quality. 
     

  • Premium Look and Feel: Enhances perceived value and makes an ideal gift for clients or staff. 
     

Considerations: 

  • Higher Cost: A larger investment per unit, which may not be ideal for high-volume giveaways. 
     

  • Weight: Heavier than plastic bottles, which may be a consideration for portability. 
     

Which Bottle Is Right for Your Brand? 

The decision ultimately depends on your brand identity, budget, and audience: 

  • Go Plastic if you want a cost-effective, fun, and colorful giveaway item for a large event or a youthful, casual brand. 
     

  • Go Metal if your brand emphasizes quality, professionalism, and sustainability, or if you’re gifting to clients, partners, or employees. 

Make It Personal with EverythingBranded 

Whichever material you choose, customization is key. At EverythingBranded, we offer a huge range of both plastic and metal water bottles ready to be branded with your logo, message, or design. Our expert team can help you find the perfect fit that reflects your values and captures attention. 

Ready to make a splash? Explore our collection of custom water bottles and start branding smarter today. 

 

 


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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