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Home /  Blog / Pens & writing / How Custom Pens Create Successful Marketing Campaigns

How Custom Pens Create Successful Marketing Campaigns

30th January 2023 in Pens & writing

When it comes to promotional products custom pens are a staple. Not only are they sleek and good-looking they are also incredibly practical and used by recipients time and time again, making investing in them a great outcome for any business especially when you consider that the cost per impression on custom pens is less than a penny at $0.000436!

Here at EverythingBranded, we have a huge range of custom pens for you to choose from, ranging from the standard click-action pen to top-of-the-market luxury pens ideal for conferences and gifting to your most devoted clients. Not to mention there are so many customizable options for you to choose from so you can ensure that your custom pen perfectly encompasses what your business is about all.

Custom pens are an extremely powerful marketing utensil and the statistics back them up! So, if you still aren’t 100% convinced here are some mind-blowing statistics about custom pens and pens in general.

• 60% of people within the US use a pen 5-10 times a day.

With so many people using custom pens, why not take advantage of them and make sure that they are promoting your business at the same time!

• 73% of people in the US carry a pen with them at all times.

Ensuring that your employees and customers are carrying around a custom pen with your logo on it is a great way to make an impression on someone looking to borrow a pen.

• 79% of people within the US use custom pens they are given from a business.

Unlike many other promotional products, custom pens are practical meaning they are likely to be used and seen around homes and offices helping to get your message out there and boost brand awareness.

• 20% of people own more than 10 promotional writing utensils.

Promotional writing utensils are versatile so there is no surprise that they are the most popular form of promotional product. Promotional products such as custom pens are great for boosting exposure as they are constantly being seen by new people no matter where they are.

• Custom pens generate over 3,000 impressions during their life.

Practicality is a major factor in the success that custom pens have when it comes to marketing a business or organization. As they are so widely used there is so much opportunity for you to implement your brand into someone’s daily routine.

So, if you are ready to take the plunge and start your marketing success story by investing in your own range of custom pens, browse our website, and once you have found the perfect custom pen get in touch with us and one of our friendly sales team members will get back to you as soon as possible guiding you throughout the entire process stress-free!

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