Are you feeling trade show ready? Is your booth designed, giveaways purchased, flyers printed and packaged? All your major tasks needed to be done prior to the trade show completed, right? Wrong! The less visible side of trade show preparation can often get lost within all the action and planning put into the physical side of it. By creating a trade show marketing checklist, you can condense all your marketing prep into one easily accessible place, and make sure nothing gets forgotten. Get ahead of the game with this trade show preparation checklist!
Trade Show Marketing Checklist ✓
Update everything. This includes your company social media profiles as well as your own professional ones (LinkedIn), your website, catalogues, price lists – basically everything that is connected to your company. Encourage all your colleagues to do the same, regardless if you’re exhibiting or not. Taking part in a trade show is to shine a bright light on our business, so the likelihood of potential customers googling your business and employees is high. Remind your employees of the importance on their own social media privacy. Anyone can easily obtain personal information via social media if privacy settings are not applied.
Create hype and pre-build connections via social media. Announce your company’s presence and clearly highlight where your stand will be positioned. Connect with potential customers over company social media platforms. Create an official hashtag for the event and make sure to use it during the build up to the main event to encourage customer interaction during the trade show! If they know the hashtag they will connect with you by using it.
Contact and Connect
Including this checkpoint on your preparation checklist is vital for a successful exhibition. Plan ahead by setting up appointments with key clients and customers. This ensures you get a dedicated time slot, and that they won’t have to wait on you at the show.