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Home /  Blog / Marketing & Branding Advice / Stay Visible: How Branded WFH Gear Keeps Your Company Top of Mind

Stay Visible: How Branded WFH Gear Keeps Your Company Top of Mind

Date posted: 12th June 2025 in Marketing & Branding Advice

Last updated: 13th June 2025

As remote work continues to shape the modern workplace, companies are rethinking how to maintain brand visibility and team engagement outside of the office. One powerful, yet often overlooked, solution? Branded work-from-home (WFH) gear.

1.    Reinforce Company Culture at Home

Branded merchandise isn't just a marketing tool – it can be a powerful part of shaping and strengthening company culture. When used thoughtfully, corporate gifts create lasting impressions, foster a sense of belonging, and reinforce your company’s values from day one. Whether your team is fully remote, hybrid, or just working from home a few days a week, branded items like water bottles, desk accessories, tech tools, and apparel are more than just swag – they’re a strategy. Here’s how the right gear keeps your company top of mind with employees, clients, and prospects alike.
When employees work remotely, small touches can go a long way toward building a sense of belonging. A branded hoodie, a sleek coffee mug with your logo, or a stylish notebook can help recreate that office atmosphere – even from the kitchen table.

Tip: Send welcome kits to new hires or seasonal bundles for your team to spark connection and pride in your brand.

2.    Boost Brand Recognition on Every Zoom Call

Let’s face it: video calls have become the new conference room, networking hub, and sometimes even the virtual coffee shop. Whether it's a quick team check-in or a high-stakes client presentation, these digital interactions offer a golden opportunity to subtly – and consistently – reinforce your brand identity.

That’s where branded work-from-home gear comes into play. From custom mugs and laptop stands to branded headphones or wireless chargers, incorporating your company logo into everyday tech and office essentials helps ensure your brand stays front and center without feeling forced.

Why It Matters:

•    Repetition builds recognition. Every time someone sees your brand on a call, it strengthens recall and familiarity.
•    Professionalism matters. High-quality, cohesive branding on employee gear conveys consistency and attention to detail.
•    Extended reach. External meetings with clients, vendors, or collaborators turn your staff into brand ambassadors, even from their own home office.

Ideas to Try:

•    Branded Zoom backgrounds with subtle logos and on-brand color palettes.
•    Custom apparel like polos, fleeces, or crewnecks that are camera-ready and comfortable.
•    Logoed desk items – mugs, mousepads, ring lights, or notebooks - that naturally appear on screen.
•    Tech accessories like webcam covers, branded headsets, or phone stands for those who frequently present or lead sessions.

3.    Make Employee Appreciation Tangible

People love thoughtful gifts - especially ones they’ll actually use. Giving your team high-quality branded gear shows appreciation and improves morale. When people feel valued, they’re more likely to become true brand ambassadors.
Idea: Include functional items like wireless chargers, blue-light glasses, or desk organizers in your next employee recognition campaign.

4.    Create Lasting Impressions with Clients

Want to stand out after a virtual meeting or pitch? Surprise prospects or clients with branded products tailored to their needs. It’s a great way to show professionalism, attention to detail, and that personal touch that wins business.
Pro tip: Choose premium, on-trend items that reflect your brand’s personality.

5.    Extend Your Reach Beyond the Office

When employees or clients use your branded gear in coffee shops, co-working spaces, or on social media, they’re turning into walking (or working) billboards. This passive visibility builds trust and recognition far beyond your immediate network.

Keep Your Brand in Their Hands

At Everything Branded, we specialize in helping companies like yours stay front and center – wherever your people work. From eco-friendly notebooks to wireless tech and cozy apparel, we offer thousands of customizable items designed to keep your brand visible, professional, and memorable.

Ready to upgrade your Work-From-Home branding strategy?

Explore our full collection of branded work-from-home gear here or speak with one of our product experts today!
Everything Branded is your partner in promotional success – because staying visible means staying relevant.


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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