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How are You Branding on National Ugly Sweater Day?

17th October 2022 in Winter & Christmas

Sandwiched right between Thanksgiving and Christmas is one of our favorite days of the year… National Ugly Sweater Day. This annual celebration of the most awful fashion has to offer takes place the third Friday in December, and so this year that’s the 17th. It sees Americans trade tasteful casual garments for something altogether wilder. It can provide a real festive feast for the senses, with mind-bending and eye-bogglingly bad Christmas patterns and quirky designs served up everywhere you look!

The idea is somewhat ironic - that there are some things in life that are so ugly they’re worth celebrating. Funnily enough, we don’t have a word in our language to encapsulate the knowing way we cherish certain things that are ugly or unsightly. But other languages do. The Japanese call the feeling ‘busakawa’ and the French call it ‘jolie laide’. The eskimos probably have hundreds of words for it – they certainly love their sweaters!

National Ugly Sweater Day has been embraced as a fantastic occasion on which to raise funds for worthy causes. Members of staff in a business, for example, could each pay a small fee to wear their sizzlingly bad sweater to work for the day, or put the idea out to wider sponsorship. The occasion also gives us a great opportunity to talk about other sorts of printed Christmas promotional apparel, and how you could use this to market your business at a time when everyone’s attention is going to be focused on what they are wearing, and what everyone they encounter is wearing too.

At EverythingBranded we stock a large variety of promotional clothing, including branded Christmas items.

This Champion Double Dry Eco Crewneck Ugly Sweater Sweatshirt is quite the start to our list of appropriate custom printed Christmas sweaters and other clothing items. With a comfortable cotton/polyester blend, this is perfect for a casual day at home, or an occasion out with friends – wearers can celebrate the holidays thanks to holiday stock designs. With the logo of your company or organization highly visible when printed on a sweater, this is an eye-catching and fun way to get your name out there - and make sure you’re remembered.

If it’s personalized Christmas hoodies you’re after to market your business or organization in a way that puts grins on faces, then the Gildan Adult Heavy Blend Hooded Sweatshirt is a winter win! Available in a variety of colors so you can find something to match up with your already existing brand identity – or, in fact, to ironically work against it, thus working for it! – these hoodies are soft feel and have a double-lined hood with matching drawstring. Printed up with your logo or message, it can be where smart meets silly!

Okay, so we’ve been talking about sweaters as a way for your business to generate promo interest, but we’re just going to take a sideways sleigh-swerve into headwear for a moment. Complete the Christmas picture with these Santa Hats. Branded up to represent you, they have an instant visual impact and will ho-ho-hopefully raise brand awareness!

Back on the sleigh and speeding back towards sweaters… What about those people who are actually not able to take part in National Ugly Sweater Day in the most obvious way? What if their job precludes them from putting on the gruesome garment itself? You could reach these people by investing in some promotional Ugly Sweater Sitting Bears – basically a handsome 6” teddy bear wearing an ugly sweater, printed with the logo of your business or organization. Printed up with your logo or message, they are where cute meets silly!


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