Home / Blog / Green & Eco-Friendly / Case Study: Why Choose Custom Tote Bags
21st August 2022 in Green & Eco-Friendly
One of the most useful items anyone can own is a bag. Even better, a tote bag. It’s an incredibly popular sort of bag all around the world because it’s so simple. It’s design perfection and its lack of fuss allows total focus on the task in hand without any compromise to the form. That’s a wordy way of saying “practical but stylish in its simplicity”. Custom tote bags are ordinary but special at the same time – particularly as promotional items.
Here, we’ll explain a bit about how you can successfully market your business, organization, campaign, event, product, or charity using personalized tote bags. But first, in true EverythingBranded blog style, a few interesting facts that you can use to impress your customers, colleagues and friends…
Tote is a verb meaning “to carry” (but most often specifically using the shoulder). The application to bags as a noun comes both from the French “le fourre-tout”, which translates as “holdall”, and the German “tute”, which translates as “bag”.
What is globally considered to be a classic tote bag today actually has its roots in an ice carrier developed by outdoor recreation retailer LL Bean way back in 1944. Their bag was made of builders’ canvas and was designed for hauling ice “from car to ice chest”. The design was modified in the 1960s and has remained consistent to this day.
A tote can be carried comfortably on the shoulder because the handles tend to be straplike, which means plenty of room to fit over your arm and shoulder. This is one of the main reasons that custom tote bags are incredibly popular over standard types of bag or carrier. Other common terms for a tote include carryall, shoulder bag or shopping bag.
Due to their ubiquitous nature (in other words, the fact that everybody has one, two or more within their home), promotional tote bags make for an amazing way in which businesses can raise brand awareness. The bags become a trusted part of people’s everyday lives and so get used regularly, which means that any logo or message printed on them is going to be seen by a lot of potential customers, clients, supporters, or friends.
Printed custom tote bags are perfect for handing out at tradeshows or other events where giveaways take place. They’re also great for gifting to customers, friends, and employees, or for using as part of promotional packages for certain products. Bands or shows out on tour also sometimes offer tote bags as part of their swag, and they’re incredibly popular. If you’re a grocery store (in fact a store of any kind), it’s possible to offer them as an alternative to single-use bags.
Totes tend to be made of cotton, so with most of them there’s an inbuilt eco vibe for users, which can be valuable in extending visibility for the socially conscious credentials of your brand. However, there are versions of printed tote bags available which are made from jute, polypropylene, and plastic. There’s a huge choice at EverythingBranded, too. We offer many different colors and variations on design which means maximum possibility for matching up customized tote bags with your brand identity.
Once you’ve decided which totes you want to bag, just get in touch with the friendly team at EverythingBranded and they will be happy to generate a quote for you today!
Chat online or call us today on 1800-586-1615
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