5 Statistics That Prove Promotional Merchandise Actually Works.

5 Statistics That Prove Promotional Merchandise Actually Works.

Promotional merchandise is a popular marketing strategy for businesses in the United States, and for good reason. Not only is it an effective way to increase brand awareness and customer loyalty, but it also has a tangible impact on sales and ROI. Here are five statistics that prove just how effective promotional merchandise can be for your business in the US market.

1. 75% of consumers in the US own at least one promotional product.

Promotional merchandise like a Custom Pen can be a powerful tool for building brand awareness and loyalty in the US market. According to a study by the Advertising Specialty Institute, 75% of consumers in the US own at least one promotional product. This means that a large portion of the US population has a tangible connection to a brand through promotional merchandise, making it more likely for them to remember and engage with the brand in the future.

2. Promotional merchandise has a higher perceived value than other forms of advertising in the US.

Promotional merchandise is often perceived as more valuable than other forms of advertising, such as print ads or online banners, in the US market. According to a study by the Advertising Specialty Institute, 70% of consumers in the US said that they felt more appreciated when they received a promotional product, compared to other forms of advertising. This is because promotional merchandise is a tangible item that consumers can use and keep, making it more likely for them to remember the brand and engage with it in the future.

3. Promotional merchandise can increase brand recall by up to 80% in the US.

Promotional merchandise is an effective way to increase brand recall, which is the ability of consumers to remember and recognize a brand, in the US market. According to a study by the Advertising Specialty Institute, promotional merchandise can increase brand recall by up to 80% in the US. This is because promotional products create a tangible connection between the consumer and the brand, making it more likely for them to remember and engage with the brand in the future.

4. Promotional merchandise can increase sales by up to 15% in the US.

Promotional merchandise can have a significant impact on sales in the US market. According to a study by the Advertising Specialty Institute, promotional merchandise can increase sales by up to 15% in the US. This is because promotional products create a tangible connection between the consumer and the brand, making it more likely for them to remember and engage with the brand in the future, which can lead to increased sales.

5. Promotional merchandise has a higher ROI than other forms of advertising in the US.

Promotional merchandise is also a cost-effective way to market your business in the US market, with a higher ROI than other forms of advertising. According to a study by the Advertising Specialty Institute, promotional merchandise such as customized mug has an ROI of 80% in the US. This is because promotional products are often perceived as more valuable than other forms of advertising, making it more likely for consumers to remember and engage with the brand, which can lead to increased sales and ROI.

In conclusion, promotional merchandise is a powerful marketing tool that can increase brand awareness, customer loyalty, and sales in the US market. It also has a higher perceived value and ROI than other forms of advertising. With these five statistics, it's clear that promotional merchandise is an effective way to market your business and achieve your marketing goals in the US market. So, if you're looking for a cost-effective and impactful marketing strategy for your business in the US, consider incorporating promotional merchandise into your next marketing campaign.