Did you know that seven out of ten Americans drink coffee every day? ( Source: National Association of Coffee ) As per the data, an average American drinks 2-3 cups of coffee every day. And can you guess which demographic makes for the majority of these coffee consumers? That’s right, office workers! This makes for as much of an interesting fact as it makes for a business opportunity.
Coffee is a staple at the American workplace, and as a business, you can choose to cater to this category and increase your reach! If you’re looking to promote your business without burning a hole in your marketing budget – promotional drinkware is the way to go.
What Makes Coffee Mugs a Great Investment
A personalised coffee mug or a hot beverage tumbler is a unique, impactful and cost-effective way to promote your business. Most offices in America house a coffee machine, and most employees use their coffee mugs. If they use your brand’s coffee mugs – it will increase your brand visibility significantly.
Just picture this: As per a study, an American office employee drinks up to 15 cups of coffee a week. Every time they use your brand’s drinkware – a coffee mug or tumbler for a hot beverage, they promote your business indirectly. Your drinkware is -
- perched on their desk, attracting the attention of other colleagues
- carried on their personal and work travel or,
- gifted to friends and family
This not only helps in building brand awareness but also helps in brand recall! Next time a potential customer wants to buy a product you are offering – your business’s name will automatically pop into their head!
Top Benefits of Promotional Mugs
Effective long term marketing strategy: Drinkware is a popular choice as a promotional product – owing to its usability and durability. They last long and are used for months – if not years! Your marketing efforts last as long as the person uses your custom drinkware products. It helps in building a long-lasting connection with your potential and current customers.
Budget-friendly: One of the best benefits of opting for promotional drinkware is its cost-effectiveness. It is the best route for any business that doesn’t want to spend massively on their marketing. They are affordable and offer a high return on investment. With your brand logo and name popping on bottles and mugs – you don’t need to spend heavily on those hoardings.
Constant brand visibility: As drinkware is such a big part of our day to day lives, your custom drinkware is constantly spotted around and about town. Most people use drinkware in their everyday life – making it great for brand exposure. Every time your customer uses your product publicly, your visibility multiplies. The next time a customer looks at your logo, there will be an instant brand recall.
Drinkware is not only limited to coffee mugs. You can also print your logo and business name on travel mugs, water bottles, sports bottles, wine glasses, beer glasses and more. Drinkware is used across generations, and everyone loves an aesthetic coffee mug – so why not make the most of it?
Why Choose Everythingbranded For Promotional Coffee Mugs
At EverythingBranded, we believe in offering products that last long and remain appealing even with repeated usage. We custom print your brand’s name, logo or messaging of your choice and make it look fresh and attractive, no matter the product. From ceramic mugs to plastic ones – branded metal sports bottles to eco-friendly ones, meta travel mugs to thermal mugs – we spoil you for choice. We help your business advertise far and wide and scale exponentially, through quality promotional drinkware.