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How To Use Branded Merchandise In The Retail Industry


Branded merchandise is a great marketing tool within the retail industry to not only increase brand exposure, but also to generate more revenue. The last year has seen the retail industry been globally affected having to close their doors for months at a time. With both footfall and revenue massively down, retail businesses have had to adapt and pivot to use other marketing strategies to keep their business afloat. Many businesses have opted to ramp up their digital marketing and ecommerce as well as some turning to branded merchandise to help them bolster sales and make up for closures and restrictions. With retails brands seeing the positive impact of promotional products, many are looking to continue using branded products once things return to normality.

1.      Choose the right branded merchandise.

When it comes to choosing the right promotional products for your retail brand it’s important to factor in your target audience wants and needs. For instance, if you’re a coffee shop owner it would be beneficial to sell your own branded drinkware just like the likes of huge businesses Starbucks and Costa Coffee do. Not only will this create brand appeal, but it is a great way to boost brand recognition, as your customers are essentially advertising your business for free as they go about their business with their branded merchandise.


2.      Consider cost and production.

It’s important to consider your budget when deciding on branded merchandise. Whilst you want to be cost-effective you shouldn’t compromise on quality, therefore it’s best to get the right balance between cost and quality. Choosing a good supplier is imperative as they will be able to advise you on the best promotional products to convey your message as well as considering your return on investment.


3.      Engage your customers with a free gift.

An advantage of branded merchandise over digital marketing is that it is tangible for your customers. Giving your customer a free gift when they spend over a certain amount, which is branded with your logo not only helps to build a solid base of loyal customers, but it can also increase average order value, as the customers may be willing to spend more in order to receive their free gift.


Branded merchandise within the retail industry is definitely worth adding into your marketing strategy. Promotional products can be a great conversation starter to create buzz around your brand, generate more revenue and brand loyalty. We can supply thousands of branded merchandise to suit any budget or campaign. If you need any further advice on what promo products you should use for your retail business, then get in touch today.


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