For smaller or independent business, one of the biggest challenges is recruitment. They don't have the luxury of being able to hire multiple candidates who after a couple of months might discover they're not compatible with the post. They need employees who share their vision and can help the business grow and achieve its goals. It can be difficult for smaller and less well known companies to attract applications from candidates.
Career fairs are a great way to get your company name and brand out there, it gives you a chance to actually connect with potential candidates rather than just flicking through resumes, where you might overlook the perfect person for the role in mistake for someone who's not, but has a more attractive resume.
Increase Brand Awareness
Businesses that attend career fairs develop strong brand awareness among attendees, staff, and even other employers. In the time spent at a career fair thousands of people will see your brand. Strong visual displays and promotional products are important as they will draw people in and numerous employers have stated that building brand awareness is a key part of participating in these public events. Moreover, by participating, companies get their names, logos, and websites attached to marketing materials sent out to publicise the event.
Access to Qualified Candidates
Job fairs give companies access to a large amount of qualified candidates. Because of this, many colleges and universities hold career fairs for their students. These events give employers the chance to recruit employees who are educated in specific subject areas. Job fairs can increase the number of resumes and applications companies receive from candidates who are actually qualified for the positions they need to fill.
Saving Time and Money
Businesses usually have to pay for recruitment posts and other forms of advertisements. Job fairs allow businesses to meet potential employees without having to advertise. While you may have to pay a fee to participate in a job fair, you save time and money by allowing recruiters to come to you.
Meeting in Person
One of the biggest benefit of recruiting at job fairs is that it allows recruiters to meet potential candidates in person. This cuts down wasted time though other forms or recruitment advertising. A career fair acts as a way for a company to conduct numerous interviews over the course of a few hours.
EverythingBrandedUSA offers a wide range of promotional products perfect for career fairs. Check out some of our favorite…